now melt by Autumn Brands

Building a new brand from insight to launch.

Situation

Autumn Brands set out to launch now melt, an intimate wellness line rooted in connection, presence, and pleasure. The goal was to create a brand that felt deeply personal, elevated, and authentic while remaining accessible to consumers.

POINTBRAND partnered with Autumn Brands to translate that vision into a clear brand strategy and go-to-market plan from defining the concept and audience to naming, packaging, and launch strategy.

How the Work Aligned to Core Capabilities

  • POINTBRAND worked with Autumn Brands to articulate the core idea behind now melt connection, presence, and pleasure and translate it into a cohesive brand foundation. This included defining the brand narrative, target audience, and positioning to ensure the concept felt both elevated and approachable.

    A key part of this work was naming the brand and product line. The name now melt captured the emotional and experiential essence of the brand while remaining simple and memorable.

  • POINTBRAND developed the strategic roadmap for introducing the new brand to market. This included defining consumer personas, clarifying the value proposition, and establishing a launch strategy designed to build early momentum and brand credibility.

    The resulting go-to-market plan and product knowledge guide that provided a clear framework for introducing the brand in an authentic and impactful way.

  • The engagement also focused on strengthening how the brand would connect with consumers and grow its audience. POINTBRAND helped clarify consumer segments, refine messaging, and guide the marketing tools and channels that would support brand awareness and adoption.

  • POINTBRAND provided guidance on digital strategy and website improvements to ensure the brand experience translated effectively online and supported future e-commerce readiness. 

  • Throughout the engagement, POINTBRAND worked closely with Autumn Brands leadership to ensure the brand vision translated into practical decisions across brand design, packaging, messaging, and launch planning.

Impact

  • A fully articulated brand concept and narrative for now melt

  • Brand naming and product naming aligned with the brand vision

  • Packaging direction that reflected Autumn Brands’ values of clean, conscious, and rooted-in-care products

  • A clear go-to-market roadmap for launching the intimate wellness line

  • Strong alignment between brand intention, product design, and market introduction

Client Testimonial

“Angela has a rare ability to distill ideas into a clear and compelling concept. She helped us articulate what Now Melt stands for connection, presence, and pleasure and shaped that into a cohesive brand strategy that felt both elevated and accessible.

From identifying the target audience to naming the brand and products, Angela brought both creativity and precision to the table. She doesn’t just think about branding, she feels it.”

— Autumn Shelton, Co-Founder, CFO Autumn Brands