Cannabis
Cannabis is in constant iteration. It takes focused strategy, operational agility, thoughtful collaboration, and pragmatic implementation.
THE BOTANIST (Canopy USA)
Applying strategy, data analysis, and market understanding to drive retail focus and performance.
CCELL - Global Chief Marketing Officer
Transforming a global technology manufacturer into a tangible brand in the cannabis movement.
JETTY EXTRACTS
Strengthening brand strategy and marketing leadership to support growth.
KRIA
Elevating brand, digital presence, and strategic messaging to support growth.
now melt by AUTUMN BRANDS
Building a new brand from insight to launch.
VERDANT STRATEGIES
Building a strategic brand platform for a financial advisory firm in regulated industries.
BEARD BROS PHARMS
Repositioning an RSO-based cannabis brand around men’s health and wellness
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HARBORSIDE
Designed and developed a modern e-commerce website for Harborside, focused on intuitive navigation, smart search, and a seamless shopping experience that highlights a wide range of cannabis brands
URBN LEAF on the Sunset Strip
Launched Urbn Leaf WeHo, positioning it as a luxury cannabis destination through strategic partnerships, VIP events, and influencer-driven experiences.
TOPS LOYALTY
The industry's highest value loyalty program developed to engage with Harborside and Urbn Leaf’s most valuable customer base.
DIME BAG DVP
In a highly competitive and fastest growing segment in vapes, Dime Bag DVP hit the sweet spot with product design, strains, pricing and GTM execution.
PAPA & BARKLEY
A category leader and most respected cannabis-wellness brand in California. Instrumental in growing the brand’s performance in California with targeted segmentation and fully integrated 360 activation campaigns while creating and launching a National CBD line of 11 skus, from conception; package design, customer segmentation, geo-targeting, e-commerce website design, customer acquisition and retention programs. Successfully supported the raise of 11x top line revenue at end of 2019.
GEM + JANE
Created and launched Gem + Jane, from concept, naming, brand design, flavor development, to packaging production, content creation, co-manufacturer management and complete go-to-market implementation, for a brand of micro-dosed botanical-flavored sparkling beverages formulated with rare cannabinoids for women by an all women team. Ranked #13 on Headset within first 45 days and in 70 doors within 90 days. Gem + Jane was acquired by a publicly traded company, Vintage Wine Estates in Spring of 2022.
CARE BY DESIGN RATIOS
Relaunched Care by Design Ratios line with an education-first “More than Ever” integrated campaign with the most CBD rich formulation California, to overtake category leader Papa & Barkley on units and dollar sales in first six months.
CARE BY DESIGN EFFECTS
Created for those who are new to cannabis for wellness, EFFECTS takes the guesswork out by targeting consumer’s individual needs for Rest, Relief, Relax and Focus, powered by minor cannabinoids with a robust terpene profile.
LOUD + CLEAR
Embracing a fully vibrant cannabis lifestyle, this campaign launched during Pride month 2021. LOUD+CLEAR partnered with Equality California, the nation’s largest statewide LGBTQ civil rights organization, to support their fight for healthy, just, and fully lived LGBTQ equality. Through the LOUD+PROUD donation campaign, Loud+Clear, a brand of high-potency cannabis products, pledged $1 for every cartridge purchased during the month of June to Equality California, matched up to $20,000.
CANNACRAFT
We undertook a strategic initiative to develop a cohesive brand architecture that supported the entire portfolio of brands while bringing to the fore CannaCraft as a house of brands. We redesigned the entire corporate identity system and executed and award-winning budtender education program.