Kria

Elevating brand, digital presence, and strategic messaging to support growth.

Situation

Kria was entering a period of growth and needed a stronger brand foundation and digital presence to support its next phase. The company’s positioning, messaging, and website did not fully reflect the sophistication of its work or the value it delivered to clients. Leadership needed a clearer brand narrative, stronger marketing infrastructure, and a digital platform that could communicate the company’s capabilities more effectively.

POINTBRAND was engaged to clarify Kria’s positioning, strengthen its marketing narrative, and redesign its website to better support lead generation and market visibility.

How the Work Aligned to Core Capabilities

  • POINTBRAND worked with Kria’s leadership team to clarify the company’s positioning, messaging architecture, and brand narrative. This work focused on articulating the company’s core strengths, refining how its services were communicated, and ensuring consistency across brand touchpoints.

    The result was a clearer and more differentiated brand platform that better reflected the company’s expertise and strategic value.

  • With the brand strategy defined, POINTBRAND translated the positioning into practical go-to-market messaging. This included developing clear service descriptions, narrative frameworks, and marketing language that could support client conversations, proposals, and external communications

  • POINTBRAND evaluated Kria’s marketing content and communications to ensure they supported client acquisition and credibility in the market. Messaging was simplified, sharpened, and aligned with the company’s strategic positioning to improve clarity and effectiveness across marketing channels.

  • Angela Pih led the redesign and redevelopment of the Kria website to reflect the updated brand strategy. The project included restructuring site architecture, refining content, and improving navigation and user experience so visitors could more clearly understand the company’s expertise and services.

    The new website created a stronger digital presence, lead generation and a more effective platform for communicating their capabilities.

  • Throughout the engagement, POINTBRAND worked closely with Kria’s leadership team to ensure the brand strategy, messaging, and digital presence aligned with the company’s broader growth objectives. This collaboration helped translate strategy into practical tools the organization could use to communicate consistently and effectively.

Impact

  • Clearer brand positioning and messaging architecture

  • A redesigned website aligned with the firm’s strategy and capabilities

  • Stronger marketing content that better communicates the company’s value

  • Improved digital presence to support business development and visibility

  • Greater alignment between leadership strategy and external communications

Client Testimonial

“Hiring Angela Pih as a consultant was one of the best decisions we’ve made in our eight years of operation. Angela is far more than a CMO or brand advisor. Her knowledge of the cannabis industry is unparalleled, and her network is extensive. Above all, Angela is a joy to work with. She’s a doer and a sharp strategic thinker. I never question whether we’re getting value from the engagement.”


— Bill Lofy, CEO, Kria